Ad Facts - Travel - Travel Agencies
Total sales by travel agents exceed $100 billion annually with approximately $50 billion in ticket sales. Of the entire market, travel agencies generate $16.6 billion in annual revenue and are experiencing a 7.8% growth rate per year. Yet, with the dramatic surge in internet ticket sales, travel agencies are facing exceptionally sharp competition for traveler's dollars. These factors point to the importance for travel agencies to have a strong advertising presence in the Business Link Directory, in order to maximize buyer awareness of all the reasons you can help them better than a web site can.
- Nationwide, the Yellow Pages is the leading resource used by consumers to find a travel agency.
- Nationwide, the Travel Agencies headings are referenced 80 million times annually.
- 54% of heading users haven't yet made a purchase decision when they use the heading, and 90% follow up with a purchase.
- Nationwide, the average Yellow Pages large Display Ad measured for Travel Agencies generates annually:
- 2,091 telephone calls
- 1,174 sales
- $101,000 in commission income
- The adverage purchase value of Yellow Pages heading users is $1720 which results in $86 of commission revenues (at 5% of tiket value).
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories