Ad Facts - Travel - Taxicabs
The Taxicab industry continues to grow at about 3% per year and currently generates $8.2 billion in annual sales. With multiple cab companies serving most markets it is important for your firm to have the highest visibility possible. That means tapping the competitive power of a Yellow Pages ad-it's where 55% of people looking for a Taxicab turn. With the Business Link Directory, you can make sure you get the biggest bang for your advertising dollar, so when people are looking for a Taxicab, you're the one they find.
- Yellow Pages is the leading media used by people looking for a Taxicab service-by a factor of more than 10 to 1 over any other media.
- Nationwide, this is the 46th most often referenced heading, with 54 million references annually.
- 60% of the people referring to the Taxicab heading have not yet made a purchase decision, and 85% of them follow up their reference with a purchase.
- 38% of people who look under the Taxicab heading and then make a purchase are first-time customers of the Taxicab they choose.
- Of the people looking for a Taxicab in the Yellow Pages:
- 80% are looking for personal reasons
- 20% are looking for business reasons
- The average expenditure with a Taxicab by people using the Yellow Pages is $31.
- People who have moved in the past five years are more than twice as likely to use the heading as people who did not move.
- Nationwide, the average Yellow Pages large Display Ad measured for Taxicabs generates annually:
- --7,150 phone calls
- --4,100 sales
- --$129,000 in sales revenue
- --$3 in sales for each $1 you spend on Yellow Pages advertising.
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories