Ad Facts - Travel - Motels & Hotels
The lodging industry generates $93 billion in annual revenues and continues to grow at the rate of 5% per year. Yet despite that growth the industry still faces average occupancy rates of 64% due to over-capacity and strong
competition. Plus, consumers are increasingly doing travel research on the Internet, opening up even more opportunities and choices for them?and more competition for you. The realities of this competitive marketplace point to the importance for motels & hotels to have a strong advertising presence in the Business Link Directory, in order to maximize buyer awareness of their market presence, services and service features.
- The Yellow Pages is the leading resource used by consumers to find a motel
- or hotel.
- Nationwide, Motels & Hotels heading combined are the 14th most referenced heading with 217 million references annually.
- 54% of consumers using the heading haven't yet made a purchase decision
- and 82% make their decision after referring to the heading.
- On average, Yellow Pages consumers spend 13.7 nights per year in a hotel or
- motel or 28% more than the average for all travelers.
- Nationwide, the average Yellow Pages large Display Ad measured for Motels generates on an annual basis:
-- 2,370 telephone calls
-- 1,000 reservations
-- $112,000 in sales revenue - Nationwide, the average Yellow Pages large Display Ad measured for Hotels generateson an annual basis:
-- 2,370 telephone calls
-- 835 reservations
-- $181,000 in sales revenue
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories