Ad Facts - Travel - Airlines
Airline industry income is more than $100 billion each year, with a 5% annual growth rate. New trends point to very strong Internet sales growth too: expected to hit $11.7 Billion in 2003, according to Jupiter Communications. With continued pressure on expenses, airlines are moving quickly to take advantage of the lower costs of processing electronic tickets. All of these factors point to the need for Airlines to have a strong advertising presence in the Business Link Directory.
- Nationwide, the Yellow Pages Airlines heading gets referenced 150 million times a year, 88% of the time for personal use.
- The average Yellow Pages user spends $794 per ticket compared to only $697 for all domestic travelers.(Source: Simmons 1998 National Consumer Study)
- The number one reason people look up Airlines in the Yellow Pages is to make reservations or buy a ticket (62%); followed by seeking flight information (24%) and airfare information (7%).
- 25% of people who book a flight after referencing this heading are first-time customers of that airline.
- Nationwide, the average large Yellow Pages Display Ad measured for Airlines generates on an annual basis:
- 2,500 phone calls
- 750 sales
- $594,000 in sales revenue
- $36 in sales for each $1 you spend on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories