Ad Facts - Technology/Telecommunications - Computers-Dealers, Service
Congratulations! The retail computer industry is one of the most robust in the U.S. economy, with sales growth expected to continue at 13% a year. The number of stores is growing 10% a year just to keep pace. However, sales on the Internet are expected to double in the next three years to reach $6.4 billion by 2003. In fact, 31% of computers bought are by people online. Even with competition like this, independent retailers can continue to flourish by focusing on service, used equipment sales and a good advertising presence-in the Business Link Directory.
- Nationwide, the Yellow Pages Computers heading is referenced 84 million times a year; 54% of these people have not yet made a purchase decision when they use the directory and 87% of them follow their reference with a purchase.
- 57% of people who use the directory to find a computer dealer are first-time customers of the business they choose. It's a great way to attract new business!
- Of directory users looking for computer dealers or service, there is a 54%/46% split between personal and business needs.
- The average purchase following a Yellow Pages reference under this heading is $1,138.
- A Yellow Pages ad extends the reach of Internet advertising to active shoppers.
- Nationwide, the average large Yellow Pages Display Ad measured for Computer Dealers generates on an annual basis:
- 1300 phone calls
- 417 sales
- $475,000 in revenue
- The adverage Yellow Pages user spent 7% more than the average consumer on computer purchases and 17% more than the average consumer on software purchases last year!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories