Ad Facts - Technology/Telecommunications - Cellular Telephones
Let's face it, it seems like everybody is using cell phones today. Posting astonishing annual growth rates in excess of 20% over the last decade, "new" customers are running out and the competition is fierce now to hook the few left and others who want to upgrade their phone or service. In 1998, one-third of existing users upgraded to more advanced telephones. That means the industry will continue to grow, and your advertising dollars need to be working for you. Count on Yellow Pages. With a strong advertising presence in the Business Link Directory, you can maximize customer awareness of your cellular telephone selection, service, and new technologies.
- An estimated 82% of US adults from households with incomes over $35,000 will be subscribers by 2002.
- 60% of people browsing the Yellow Pages for a cellular phone company have not yet made a purchase decision and nearly all (96%) of them follow their reference with a purchase!
- 40% of the people who make a purchase after referring to the Yellow Pages are first-time customers of the business they choose. It's a great way to attract new customers!
- The average purchase after referring to this heading is $126.
- Nationwide, the average Yellow Pages large Display Ad measured for Cellular Telephones generates annually:
- 1,943 phone calls
- 704 sales
- $89,000 in sales revenue
- $5 in sales revenue for each $1 spent on Yellow Pages advertising
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories