Ad Facts - Real Estate - Real Estate
The mortgage industry generates more $1.2 trillion in annual revenues. Sales of new homes are strong, setting over the past three years, with the best totals of the last two decades. With 20,000 players in the industry-and growing 8% a year-competition for loans is strong. The Yellow Pages are where almost one out of four people turn when they are actively shopping for a loan. That's a percentage you can't afford to lose. With a strong advertising presence in the Business Link Directory, you can maximize customer awareness of your services, efficiency, and expertise.
- Yellow Pages, along with Direct Mail and Newspapers, is the leading media used by consumers and businesses looking for information about a mortgage loan.
- Nationwide, this heading gets referenced 18 million times annually.
- 49% of people looking in the Mortgages and Real Estate Loans heading have not made a lender decision, and 85% of them follow their reference with a transaction.
- 59% of people who look under the Mortgages and Real Estate Loans heading and then make a transaction are first-time customers of the business they choose. It's a great way to attract new business!
- The average mortgage loan amount of a directory user is $69,866 which yields $4,192 in interest revenue at a 6% rate.
- Nationwide, the average Yellow Pages large Display Ad measured for Mortgages generates annually:
- --850 phone calls
- --300 loans
- --$1.3 million in "interest" revenue
- --$60 in sales for each $1 you spend on Yellow Pages advertising!
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories