Ad Facts - Real Estate - Apartments
With all the consolidation going on in the apartment rental industry it's a better time than ever for cost-effective advertising. The name of the game is connection - and the Yellow Pages give you a direct line to the people out there looking for a place to live. These factors point to the importance for Apartment Building managers to have a strong advertising presence in the Business Link Directory, in order to maximize buyer awareness of their properties' location, availability, and amenities. Check out these facts:
- 25% of people actively shopping for an apartment use the Yellow Pages to find one.
- Nationwide, that's 34 million references each year!
- 67% of the people who look for apartments in the Yellow Pages have not yet decided where to rent when they reference the directory, and 82% of them follow their reference with an apartment lease.
- 75% of the people who lease an apartment after referring to the Yellow Pages are first-time renters at the complex they choose.
- Women are more than twice as likely as men to use the Yellow Pages to find an apartment: they account for 76% of the heading usage.
- Nationwide, the average Yellow Pages large Display Ad measured for Apartments generates annually:
- --990 phone calls
- --140 sales
- --$158,000 in sales revenue
- --$10 in sales for each $1 you spend on Yellow Pages advertising!
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories