Ad Facts - Legal - Bail Bonds
Since 1960, the number of lawyers have tripled to more than 900,000. The number of law firms is increasing 1.5% per year, while large firms are merging and expanding globally to keep up with their fast-growing clients. So how do you stand out in this crowd? A strong advertising presence in the Business Link Directory can be key.
- Yellow Pages is the leading media source for people seeking legal services, referenced five times more than any other medium.
- The average Yellow Pages user spends $1,688 after referencing this heading.
- 68% of people who hire an attorney after referencing this heading are first-time customers of that law firm.
- The most common types of legal services consumers are looking for are litigation/lawsuits (29%), wills and estates (25%), real estate (21%), and divorce (13%), so be sure you highlight your expertise in these areas in your ad.
- Nationwide, the average large Yellow Pages Display Ad measured for Attorneys generates on an annual basis:
- 900 phone calls
- 413 sales
- $697,000 in sales revenue
- $28 in sales for each $1 you spend on Yellow Pages advertising!
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories