Ad Facts - Home Services/Furnishings - TV/Radio Dealers & Repair
Radio/TV sales, service and repair shops are a $12 billion industry. Yet despite growth projections of approximately 5% per year, retail store sales are being eroded by competition from rapidly growing Internet sales. With TVs in just about every U.S. home, dealers depend on consumers upgrading to better or bigger equipment for growth. This means that it's crucial for retailers to power up their market visibility with Yellow Pages ad-it's where 25% of people actively shopping for a television or radio turn. With a strong advertising presence in The Business Link Directory, you can maximize customer awareness of your Television and Radio selection, service, and expertise.
- Nationwide, this is the 143rd most often referenced heading, with 57 million references annually.
- 67% of the people referring to the TV/Radio Dealers & Repair headings have not yet made a purchase decision, and 79% of them follow up their reference with a purchase.
- 38% of people who look under the TV/Radio Dealers & Repair headings and then make a purchase are first-time customers of the business they choose.
- Yellow Pages users are valuable customers. The average expenditure at TV/Radio dealers after referring to this heading is $670, 26% higher than the average for all consumers.
- Of the people looking for a TV/Radio Dealer in the Yellow Pages:
- 95% are looking for personal reasons
- 5% are looking for business reasons
- 50% of heading usage is from those living at their current address for 10 years or more.
- Nationwide, the average Yellow Pages large Display Ad measured for TV/Radio Dealers & Repairs generates annually:
- --850 dealer phone calls annually and 1,200 service calls
- --425 dealer sales averaging $670 and 300 service sales averaging $182
- --$288,000 in sales revenue for Dealers and $54,000 in service revenue for Service calls
- --$21 in sales for each $1 spent on Yellow Pages advertising for Sales/Dealers and $4 in sales for each $1 spent on Yellow Pages advertising for Service calls
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories