Ad Facts - Home Services/Furnishings - Stereo & Hi-Fi Equipment
With more than 28,000 businesses in the U.S., the stereo and hi-fi industry generates more than $54 billion annually. Yet despite growth projections of approximately 13% per year, retail store sales are being eroded by competition from rapidly growing Internet sales. This means that it's crucial for retailers to power up their market visibility with a Yellow Pages ad-it's where 15% of people looking for Stereo & Hi-Fi Equipment turn. With a strong advertising presence in The Business Link Directory, you can maximize customer awareness of your selection, service, and expertise.
- Nationwide, this heading gets referenced 15 million times annually.
- 70% of shoppers referring to the Stereo & Hi-Fi Equipment heading have not yet made a purchase decision, and nearly all (93%) of them follow up their reference with a purchase.
- 58% of people who look under the Stereo & Hi-Fi Equipment heading and then make a purchase are first-time customers of the business they choose. It's a great way to attract new business!
- The average expenditure on Stereo & Hi-Fi Equipment by people using the Yellow Pages is $373. Yellow Pages users spend, on average 35% more than the average expenditure on stereo equipment!
- Males are more than twice as likely to use the heading as females, and more than 60%of heading usage comes from the 18-34 age category.
- Nationwide, the average Yellow Pages large Display Ad measured for Stereo & Hi-Fi Equipment generates annually:
- --900 phone calls
- --280 sales
- --$106,000 in sales revenue
- --$7 in sales for each $1 spent on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories