Ad Facts - Home Services/Furnishings - Paint - Retail
Nearly 70 million households paint or stain the interior or exterior of their homes each year. 85 percent of those people will do the work themselves and will purchase their paint from a retail outlet - spending more than $6 billion annually. How can you ensure that your store gets its share of this competitive market? Use the advertising power of a Yellow Pages ad-12% of people looking for Paint turn to the Yellow Pages. With a strong advertising presence in The Business Link Directory, you can maximize customer awareness of your paint selection, service, and expertise.
- Nationwide, this is the 71st most often referenced heading with 41 million references annually.
- 45% of shoppers referring to the Retail Paint heading have not yet made a purchase decision and nearly all (96%) of them follow up with a purchase.
- 45% of the people who use the directory to find a Paint seller are new customers of the business they choose.
- The average expenditure following a reference to this heading is $125.
- Of the people looking for a Paint seller in the Yellow Pages:
- 68% are looking for personal reasons.
- 32% are looking for business reasons.
- Nationwide, the average Yellow Pages large Display Ad measured for Retail Paint generates annually:
- --1,100 phone calls
- --621 sales
- --$78,000 in sales revenue
- --$6 in sales for each $1 you spend on Yellow Pages advertising!
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories