Ad Facts - Home Services/Furnishings - Movers & Full Service Storage
Moving industry revenue is growing at nearly 4% per year. In 1994, 42 million Americans moved, representing 16.5 households. One-third of all moves occurred over the summer months. Competition for those moving jobs is intense. Four different segments are fighting it out: 25 van lines working through an agency system, 980 full-service carriers working independently, 4,500 independent agents that work with the van lines, and 30,000 independent owner-operators who own, drive, and unload their own jobs. With competition like this, a good advertising presence-in The Business Link Directory-is imperative. Even more so when you know that the Yellow Pages is the number one place people look for a mover!
- The Yellow Pages Movers heading is the 59th most often referenced heading, with 58 million annual references.
- Yellow Pages is the leading media used by people looking for a mover.
- 79% of people have not yet made a purchase decision when they use the directory and 86% of them follow their reference with a purchase.
- 72% of people who use the directory to find a mover are first-time customers of the business they choose. It's a great way to attract new business!
- Of directory users looking for moving or storage, 84% are looking for personal needs, 16% for business needs.
- The average purchase following a Yellow Pages reference under this heading is $1,041.
- Nationwide, the average Yellow Pages large Display Ad measured for Movers generates annually:
- --1,350 phone calls
- --280 sales
- --$299,000 in revenue
- --$11 in sales revenue for every $1 you spend on Yellow Pages advertising .
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories