Ad Facts - Home Services/Furnishings - Lumber Supplies
Americans spend about $120 billion improving and repairing their homes, and two-thirds of those projects are major projects (as opposed to routine repairs). Lumber alone is a $116 billion industry, with growth continuing to be strong, particularly in the West where new construction is booming. With so many people undertaking large-scale construction projects, a strong advertising presence in the Yellow Pages and The Business Link Directory will help you continue to build new business.
- The Yellow Pages Lumber heading gets referenced 92 million times a year; 67% of these people have not yet made a purchase decision when they use the directory and 95% of them follow their reference with a purchase.
- 24% of people who use the directory to find a lumber supplier are first-time customers of the supplier they choose.
- Of directory users looking for a lumber supplier:
--75% are planning for personal projects
--25% are businesses - The average purchase value following a Yellow Pages reference under this heading is $521-that's 25% higher than the industry average. Our users spend more!
- Nationwide, the average Yellow Pages large Display Ad measured for Lumber generates anually:
--5,000 phone calls
--1,897 sales
--$988,000 in sales revenue
--$16 in sales for each $1 you spend on Yellow Pages advertising!
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories