Ad Facts - Home Services/Furnishings - Kitchen Cabinets
Approximately $31 billion was spent on kitchen remodeling in 1998. This represents growth of 58% over the last 10 years. The total number of kitchen jobs (new construction plus remodeling) is around 6 million annually. The industry is booming, but the number of establishments selling cabinetry is decreasing 4.6% per year as home centers continue to dominate. You can reap the benefits of the boom, but you've got to handle tough competition! The Yellow Pages are where 26% of the people actively shopping for kitchen cabinets turn. Make sure you're right there when they do. With a strong advertising presence in The Business Link Directory, you can maximize customer awareness of your selection, service, and expertise.
- Breaking down the competition-kitchen-remodeling sales are handled by:
- home centers: 53%
- dealers: 17%
- remodelers: 15%
- plumbers: 11%
- cabinet shops: 4%
- 83% of people looking in the Kitchen Cabinets heading have not made a purchase decision, and 90% of them follow their reference with a purchase.
- 53% of people who look under the Kitchen Cabinets heading and then make a purchase are first-time customers. It's a great way to attract new business!
- Yellow Pages users are valuable customers. The average amount a directory user spends on cabinetry after referencing this heading is $3,740-that's 12% more than the average consumer expenditure.
- Nationwide. the average Yellow Pages large Display Ad measured for Kitchen Cabinets generates annually:
- --355 phone calls
- --134 sales
- --$503,000 in sales revenue
- -- $47 in sales revenue for every $1 spent on Yellow Pages
advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories