Ad Facts - Home Services/Furnishings - Floor Materials
With $13 billion and a 4.9% per year growth rate, the Floor Coverings industry is a highly competitive one. Despite recent consolidation, there are over 23,000 businesses in the industry. The Yellow Pages are where 24% of the people actively shopping for floor materials turn. That's a percentage you can't afford to lose. With a strong advertising presence in The Business Link Directory, you can maximize customer awareness of your selection, service, and expertise.
- Nationwide, this is the 134th most often referenced heading, with 17 million references annually.
- 69% of people searching in the Floor Materials heading have not made a purchase decision, and 90% of them follow their reference with a purchase.
- 73% of people who look under the Floor Materials heading and then make a purchase are first-time customers. It's a great way to reach new customers!
- Yellow Pages users are valuable customers! The average expenditure after referencing this heading is $1,130, 9% higher than the overall consumer expenditure.
- Nationwide, the average Yellow Pages large Display Ad measured for Floor Materials generates annually:
- --381 phone calls
- --123 sales
- --$140,000 in sales revenue
- Yellow Pages is the leading media used by flooring retailers.
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories