Ad Facts - Home Improvement/Contractors - Swimming Pool Contractors
More than 1 million above ground and in ground swimming pools are purchased each year. This generates nearly $14 billion in revenues for swimming pool contractors annually. Yet with 25,000 contractors nationwide, the competition for consumer's dollars is very strong. That's why you need to get in the swim of things with the power and promotional coverage of Yellow Pages ad-it's where 43% of people looking for a Swimming Pool Contractor turn. With the Business Link Directory, you can make sure you get the biggest bang for your advertising dollar, so when people are looking for a Swimming Pool Contractor, you're the one they find.
- Yellow Pages is the leading media used by customers shopping for a Swimming Pool Contractor, used three times more than any other media.
- Nationwide, this heading is referenced 13.5 million times annually, and references are increasing about 2% per year.
- 59% of the shoppers referring to the Swimming Pool Contractor heading have not yet made a purchase decision, and nearly all (93%) of them follow up their reference with a purchase.
- 52% of people who look under the Swimming Pool Contractor heading and then make a purchase are first-time customers of the Contractor they choose. It's a great way to attract new business!
- Of the people looking for Swimming Pool Contractors in the Yellow Pages:
- 93% are looking for personal reasons
- 7% are looking for business reasons
- The average expenditure with Swimming Pool Contractors by people using the Yellow Pages is $1,705.
- Nationwide, the average Yellow Pages large Display Ad measured for Swimming Pool Contractors generates annually:
- - 800 calls
- - 200 sales
- - $352,000 in sales revenue
- - $24 in sales for each $1 you spend on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories