Ad Facts - Home Improvement/Contractors - Roofing Contractors
Plumbing is a $20 billion industry and growing 6.6% a year. In an industry of mostly local contractors with few large national firms, it's especially critical to stand out from the crowd. With an eye-catching ad in the Business Link Directory, you can make an impact right where potential customers are looking-Yellow Pages is the number one media used by consumers to find a plumbing contractor, it leads all the alternatives by a factor of 5 to 1.
- Nationwide, the Yellow Pages get referenced 201 million times a year by people actively looking for Plumbing Contractors, 72% for personal use, 28% for business use.
- The average purchase value on plumbing fixtures following a Yellow Pages reference under this heading is $559 - that's 16% higher than the average customer expenditure on plumbing fixtures. Our users spend more!
- 69% of people who look in the Yellow Pages haven't made a decision about what plumbing contractor to hire and 90% of them follow their reference with a purchase.
- 57% of people who purchase plumbing fixtures after using the Yellow Pages are new customers of that business.
- Nationwide, the average Yellow Page large Display Ad measured for Plumbing Contractors generates on an annual basis:
- 1,000 calls
- 410 jobs
- $232,000 in sales revenue
- $11 in sales for each $1 you spend on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories