Ad Facts - Home Improvement/Contractors - Landscape Contractors
In an average year, 20 million U.S. households will spend $14.2 billion on professional landscape, lawn care and tree care services. The landscape business generates $5 billion in annual revenues, a number which has declined slightly over the past few years-an average drop of 1.6% per year. That means more competition for landscape spending. The Yellow Pages is the number one media for people actively looking for landscape contractors-so if you're looking to grow your business, the Yellow Pages are where to start. With the Business Link Directory, you can make sure you get the biggest bang for your advertising dollar, so when people are looking for a Landscape Contractor, you're the one they find.
- Yellow Pages is the leading media used by used by consumers to find a landscape contractor.
- Nationwide, this is the 70th most often referenced heading with 41.5 million references annually. And references to this heading are growing 15% per year.
- 71% of people who look under the Landscape Contractors heading have not yet chosen a contractor when they reference the directory and 86% of them follow their reference with a purchase.
- 68% of directory users are first-time customers of the landscape contractor they choose. It's a great way to attract new business!
- Yellow Pages users are valuable customers. The average amount a Yellow Pages user spends with a landscape contractor is $1,362, compared to an average annual expenditure by all consumers for landscape-related services of $663.
- Nationwide, the average Yellow Pages large Display Ad measured for Landscape Contractors generates annually:
- --460 phone calls
- --160 sales
- --$220,000 in sales revenue
- -- $22 in sales revenue for every $1 spent on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories