Ad Facts - Home Improvement/Contractors - Insulation Materials
Insulation, combined with lumber and other building materials comprise an industry with $116 billion in annual revenues. There are over 23,000 businesses in the industry, with competition getting tighter as home improvement centers continue to expand. The national rate of homeownership grew to a high of nearly 66% in 1997. Sales of new homes hit a record 19-year high in 1997 and continue to grow. Your industry is booming, and with a strong advertising presence in the Yellow Pages, you can take full advantage of it. With a strong advertising presence in the Business Link Directory, you can maximize awareness of your selection, service, and expertise.
- Last year, 2.9 million U.S. households purchased insulation.
- 90% of people looking under the Insulation Materials heading follow up their reference with a phone call, and 43% of those calls are converted to sales.
- On average, an advertisement in this category generates over 1,000 references per year! And, references in this category are growing by 7.7% annually.
- The average expenditure after referencing this heading is $372.
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories