Ad Facts - Home Improvement/Contractors - Hardware Stores
Retail hardware is a $16 billion industry, with growth continuing to be strong, particularly in the West where new construction is booming. With so many people undertaking home construction projects, a strong advertising presence in the Business Link Directory will help you continue to build your business, no matter how tough the competition.
- Nationwide, the Yellow Pages Hardware heading gets referenced 141 million times a year; 54% of these people haven't yet made a purchase decision when they use the directory and 95% of them follow their reference with a purchase.
- 29% of people who use the directory to find a hardware store are first-time customers of the business they choose.
- Of directory users looking for a hardware store:
--80% are planning for personal projects
--20% are businesses - The average purchase value following a Yellow Pages reference under this heading is $389.
- Nationwide, the average Yellow Pages large Display Ad measured for Hardware generates on an annual basis:
--542 phone calls
--197 sales
--$77,000 in sales revenue
--$12 in sales for each $1 you spend on Yellow Pages advertising!
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories