Ad Facts - Home Improvement/Contractors - Electrical Contractors
The Electrical Contracting industry is a thriving one, standing at $62 million today and growing an impressive 10.6% per year. With this growth comes an increase in businesses, and higher competition. With increased specialization and a new tendency to outsource electrical maintenance work, it's more important than ever to make your message heard. Do it through the Yellow Pages. With the Business Link Directory, you can make sure you get the biggest bang for your advertising dollar, so when people are looking for an Electrician, you're the one they find.
- 20 million adults installed light fixtures in the last year; 15% of them hired an electrician to do it. That's 3 million potential customers you might be missing out on.
- Yellow Pages is the leading media used by consumers to find an electrical contractor, more than three times as much as any other media.
- Nationwide, this is the 42nd most often referenced heading with 59 million annual references.
- 76% of the people referring to this section have not yet made a purchase decision and nearly all (90%) of them follow their reference with an appointment.
- Of the people who look for an Electrician in the Yellow Pages:
- 60% are looking for personal reasons
- 40% are looking for business reasons
- The average amount spent on an Electrician after referring to this headings is $571.
- Nationwide, the average Yellow Pages large Display Ad measured for Electrical Contractors generates annually:
- --679 phone calls
- --241 sales
- --$138,000 in sales revenue
- --$9 in sales revenue for each $1 spent on Yellow Pages advertising.
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories