Ad Facts - Home Improvement/Contractors - Contractors-General
The $635 billion U.S. construction industry is growing at an annual rate of about 5%. 65% of the spending is for new construction; 19% is for additions, alterations and reconstruction; and 10% goes to maintenance and repair. Meanwhile, the national rate of homeownership grew to a high of nearly 66% in 1997. Sales of new homes hit a record 19-year high in 1997 and continue to grow. Your industry is booming, and with a strong advertising presence in the Business Link Directory you can take full advantage of it.
- Local contractors do 80% of domestic residential construction, and the Yellow Pages is the leading media used by active shoppers to find a contractor-it's used more than twice as much as any other media.
- 69% of people haven't decided on a contractor when they reference the directory, and 79% of them follow their reference by hiring a contractor.
- 68% of directory users are first-time customers of the contractor they select.
- Of the people who look for a general contractor in the Yellow Pages:
- 49% are planning home projects
- 51% are businesses
- The average purchase value following a Yellow Pages reference under this heading is $10,730-our users spend 25% more than the average customer.
- Nationwide, the average Yellow Pages large Display Ad measured for General Contractors generates annually:
- 364 phone calls
- 101 sales
- $1 million in sales revenue
- $120 in sales for each $1 you spend on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories