Ad Facts - Home Improvement/Contractors - Building Material Suppliers
The $635 billion U.S. construction industry is growing at an annual rate of about 5%. And building materials are a $129 billion per year industry-growing at an even faster rate of 8.8%. Approximately 2/3 of these sales are for major projects and improvements, while the remainder is routine maintenance. The national rate of homeownership grew to a high of nearly 66% in 1997-good news for the building materials industry which benefits from both new construction and remodel projects. With a strong advertising presence in the Business Link Directory, you can take full advantage of the rage to own and improve.
- Nationwide, the Yellow Pages Building Materials heading gets referenced 65 million times a year; 65% of these people have not yet made a purchase decision when they use the directory and 94% of them follow their reference with a purchase.
- 26% of people who use the directory to find a building materials supplier are first-time customers of the business they choose.
- Of directory users looking for building materials, there is an even 50/50 split between personal and business projects.
- The average purchase following a Yellow Pages reference under this heading is $1,268.
- Nationwide, the average Yellow Pages large Display Ad measured for Building Materials generates on on annual basis:
- 745 phone calls
- 230 sales
- $292,000 in sales revenue
- $29 in sales for each $1 you spend on Yellow Pages advertising
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories