Ad Facts - Home Improvement/Contractors - Building Contractors
There's a whole lot of building going on! Construction in the US is a $65 billion dollar industry - and it's growing at a rate of about 5% each year It's a sweet time to be a building contractor - and a fantastic time to grow your business. So where do people look when they need someone to help build a new house or repair the old one? They look in the Yellow Pages first -it's the leading media consumers use to find a contractor. And it's not just the Big Guys they're looking for. Small local contractors do 80% of all domestic residential construction. So whether you're a large company, a small one, or somewhere in-between, the Yellow Pages is your best bet for getting the jobs. Have you got an ad in here yet? With the Business Link Directory, you can make sure you get the biggest bang for your advertising dollar, so when people are looking for a building contractor, you're the one they find.
- Yellow Pages is the leading media source people use to find a building contractor.
- 31% of people actively shopping use the Yellow Pages to find this service. Nationwide, that's 19 million annual references!
- 90% of the users who are looking for a building contractor follow up their reference with a phone call.
- 27% of those phone calls are converted to sales
- 44% of those who make a purchase after referring to the Yellow Pages are new customers.
- Yellow Pages users are valuable customers! On average, they spend $12,641, about 25% more than the average consumer expenditure with a building contractor!
- References to this heading are evenly split between personal and business needs.
- Nationwide, the average Yellow Pages large Display Ad measured for Building Contractors generates annually:
- --478 calls
- --108 sales
- --$1.4 million in sales revenue
- --$238 in sales revenue for each $1 spent on Yellow Pages advertising!
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories