Ad Facts - Healthcare - Physicians & Surgeons
Physician's offices generate $230 billion in revenue each year, with a 6% annual growth rate projected for the next few years. This increase is due to the baby boomer market segment of the population requiring increased medical care as it ages. Average physician visits within that population group are expected to increase substantially beyond the current average of 2.6 visits per year. The growing medical needs of this market segment point to the importance of achieving a high visibility presence in the Business Link Directory to fully benefit from the market opportunity.
- Yellow Pages is far and away the leading resource used by consumers for information about Physicians and Surgeons - six times more than any other media resource.
- Nationwide, Physicians and Surgeons is the second most referenced Yellow Pages heading with 1.1 billion references annually.
- 27% of people actively looking for a physician use the Yellow Pages. In addition, 78% of the people using this Yellow Pages heading follow their reference with an office visit.
- 46% of patients who make an office visit after referring to the Yellow Pages are first-time patients of that physician.
- Nationwide, the average Yellow Pages large Display Ad measured for Physicians & Surgeons generates on an annual basis:
- 840 phone calls
- 520 patient visits
- $189,000 in annual revenue
- $9 in revenue for each $1 invested in Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories