Ad Facts - Healthcare - Pharmacies
With a rapidly aging population, the demand for pharmacies and prescription drugs is rising rapidly. Yet pharmacy benefit management firms (PBMs), who sell drugs by mail and negotiate pricing directly with drug firms, will increase competition in an already competitive market place. The promotional prescription for your Pharmacy is a Yellow Pages ad-it's where 16% of people looking for a Pharmacy turn. With a strong advertising presence in the Business Link Directory, you can maximize customer awareness of your services, location, and expertise.
- Nationwide, this is the 24th most often referenced headings, with 102 million references annually.
- 85% of people looking for a Pharmacy in the Yellow Pages have not yet made a purchase decision, and nearly all (91%) of them follow up with a purchase.
- 29% of people who look under the Pharmacy heading and then make a purchase are first-time customers of the Pharmacy they choose.
- The average expenditure following a reference to this heading is $146.
- 69% of those referencing this heading are seeking prescription medications.
- Nationwide, the average Yellow Pages large Display Ad measured for Pharmacies generates annually:
- --1,550 phone calls
- -- 880 sales
- --$129,000 in sales revenue
- --$9 in sales for each $1 you invest in Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories