Ad Facts - Healthcare - Optometrists & Optical Goods
The Optometrist industry is a $15 billion industry, growing 8% per year. Nearly 160 million Americans need vision correction. Almost 100 million bought glasses or contact lenses in 1997. The Yellow Pages are the number one way to reach customers searching for an Optometrist and optical goods-it's where 25% of them turn. And you want to be right where they're looking. With a strong advertising presence in the Business Link Directory, you can maximize customer awareness of your optical goods selection, optometry services, and laser vision correction facilities.
- Nationwide, Optometrists and Optical Goods combined, is the 30th most often referenced heading with 90 million references annually.
- 42% of people searching in the Optometrists and Optical Goods heading have not yet made a purchase decision, and nearly all (96%) of them follow their reference with a purchase.
- 45% of people who look under the Optometrist and Optical Goods heading and then make a purchase are first-time patients of the office they choose.
- The average amount a directory user spends on optical goods and evaluation services is $221.
- Nationwide, the average Yellow Pages large Display Ad for Optometrists and Optical Goods generates annually:
Optometrists Optical Goods Phone Calls 640 1,000 Sales 280 480 Revenue $63,000 $107,000 $5 in sales revenue for every $1 spent on Yellow Pages advertising.
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories