Ad Facts - Healthcare - Opticians
Optical goods and optician services are a $10 billion industry, growing 4.7% per year. Nearly 160 million Americans need vision correction. Almost 100 million bought glasses or contact lenses in 1997. Even with the growing popularity of laser vision correction surgery, traditional vision correction continues to grow as an industry. The Yellow Pages are the number one way to reach customers searching for an optician-it's where 28% of them turn. And of course, you want to be right where they're looking. With the Business Link Directory, you can make sure you get the biggest bang for your advertising dollar, so when people are looking for an Optician, you're the one they find.
- Nationwide, the Opticians heading is referenced 15 million times each
year. - 53% of people searching in the Opticians heading have not yet made a purchase decision, and nearly all (96%) of them follow their reference with a purchase.*
- 41% of people who look under the Opticians heading and then make a purchase are first-time customers of the Optician they choose. It's a great way to reach new customers!
- The average amount a directory user spends on optical goods and services is $189.
- Nationwide, the average Yellow Pages large Display Ad measured for Opticians generates annually:
- --830 phone calls
- --380 sales
- --$73,000 in sales revenue
- --$6 in sales revenue for every $1 spent on Yellow Pages advertising.
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories