Ad Facts - Healthcare - Nurses
Nursing services are a $78 billion industry that is growing 7.7% a year. There are currently over 2 million nurses in the U.S., a number projected to increase by 3.5% per year. The Yellow Pages is the leading media used by people looking for a nurse-20% of the people actively seeking a nurse turn to the directory. Meanwhile, the number of references to the Nurse heading has been increasing a very healthy amount -15% per year. With a strong advertising presence in the Business Link Directory, you can maximize customer awareness of your specialties, credentials, and expertise.
- Yellow Pages is the leading media used by used by consumers to find a nurse. In fact, it's used more than twice as much as any other media.
- Nationwide, this heading receives 9 million references annually.
- 90% of people who look under the Nurse heading follow up their reference with a phone call; 53% of those calls result in contracting nursing service.
- The average expenditure after referencing this heading is $2,188.
- Nationwide, the average Yellow Pages large Display Ad measured for Nurses generates annually:
- --790 phone calls
- --344 contracts
- --$752,000 in sales revenue
- --$35 in sales revenue for every $1 spent on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories