Ad Facts - Healthcare - Home Health Services
Home health care services are a $33 billion industry, growing over 6% a year. There are currently over 20,000 establishments providing service, a number projected to increase by 13.8% per year-growing with an aging population. The competition is tough and getting tougher, so you've got to be right where customers are looking. The Yellow Pages are where 29% of the people actively looking for home health care turn. Plus, a Yellow Pages ad increases the reach of online advertising to active shoppers by more than 4 times! With a strong advertising presence in the Business Link Directory, you can maximize customer awareness of your medical services, therapist and nurse specialties, and credentials.
- Yellow Pages is the leading media used by consumers to find home health care services. In fact, it's used more than three times as much as any other media.
- Nationwide, the Home Health Services heading is referenced 11 million times each year.
- 45% of people looking in the Home Health Services heading have not yet made a purchase decision, and 70% of them follow their reference with a purchase.
- 76% of people who look under the Home Health Services heading and then make a purchase are first-time customers of that business. It's a highly effective way to reach new customers!
- The average expenditure after referencing this heading is $770.
- Nationwide, the average Yellow Pages large Display Ad for Home Health Services generates annually:
- --262 phone calls
- --95 sales
- --$73,000 in sales revenue
- --$8 in sales revenue for every $1 spent on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories