Ad Facts - Healthcare - Hearing Aids
As of 1994, there were 4.2 million people using hearing aids. And the Yellow Pages is the leading media used by consumers looking for information about hearing aids-in fact, 20% of people actively shopping use the directory. As a large portion of the current U.S. population begins to enter the primary age market for hearing aids, usage will continue to grow. A presence in the Business Link Directory, you can maximize customer awareness of your selection, service, and expertise.
- 71% of hearing aid users are over age 65, 20% are between the ages of 45 and 64.
- 90% of directory users who are shopping for a hearing aid follow up their reference with a phone call
- 71% of those calls are converted to sales.
- The average purchase after referencing this heading is $1,294.
- A Yellow Pages ad increases the reach of online advertising to active shoppers by 3 times.
- Nationwide, the average Yellow Pages large Display Ad measured for the Hearing Aid heading generates annually:
- --341 calls
- --203 sales
- --$263,000 in sales revenue
- --$24 in sales for each $1 you spend on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories