Ad Facts - Healthcare - Dentists
The amount spent per person on dental services is on the upswing-up 24% between 1992 and 1996. Still, with only 61% of adults visiting a dentist in the past year, it can be hard to get new patients in the door of your office. That's why a strong presence in the Business Link Directory is especially important for Dentists-in fact the Yellow Pages is referenced 3 times more often than any other media by people looking for dental services.
- The Yellow Pages is the leading media referenced by people looking for a Dentist.
- The average person spends $436 after finding a Dentist in the Yellow Pages.
- The number one reason people look up Dentists in the Yellow Pages is for orthodontics/braces (13%); followed by teeth cleaning (11%) extraction (10%) and oral surgery (10%).
- 52% of people who visit a Dentist after using the Yellow Pages are new patients.
- Nationwide, the average large Yellow Pages Display Ad measured for Dentists generates on an annual basis:
- 891 phone calls
- 409 sales
- $179,000 in sales revenue
- $8 in sales for each $1 you spend on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories