Ad Facts - Food & Beverage - Restaurants
The restaurant industry generates $320 billion in revenues each year; of that, approximately $50 billion is generated by consumers who referenced the Yellow Pages before making a restaurant selection. The robust restaurant market has led to an increase in both full service and fast food restaurants nationwide, as well as increased competition for customers. Consumer interest in both carryout and delivery services also continues to grow. Currently 78% of all U.S. households make at least one carryout or delivery purchase each month.
These factors point to the importance for restaurants to have a strong advertising presence in the Business Link Directory, in order to benefit fully from the market opportunity.
- Nationwide, the Restaurants heading is the #1 most often referenced heading with 1.2 billion references annually.
- Consumers who use this Yellow Page heading to make a dining selection spend more than $50 billion per year on restaurant meals.
- Yellow Pages are used most heavily by younger, higher educated, higher income individuals and families, which represent the primary target for most restaurants.
- 39% of diners using the restaurants heading have not yet made a purchase decision when they use the heading, and 92% of them follow their reference with a purchase.
- 35% of heading users who make a purchase are first time customers of that business.
- Nationwide, the average Yellow Pages large Display Ad measured for Restaurants generates on an annual basis:
- 1,380 telephone calls
- 1,059 sales
- $49,000 in revenue
- $3 in revenue for each $1 invested in Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories