Ad Facts - Food & Beverage - Pizza
Pizza is an important part of the limited-service (fast-food) segment of the restaurant industry. The fast-food segment generates $100 billion in revenues annually and is growing at approximately 4% per year. By itself, pizza accounts for $17 billion in annual revenues and forecasts on growth for the pizza segment during the next two years are expected to exceed 5% per year. Nearly every hungry consumer has numerous choices of pizza providers available to him or her. In addition, they've shown that price and convenience are major issues in their buying decision. These factors point to the importance for pizza restaurants, delivery, and take-out, to have a strong advertising presence in The Business Link Directory, in order to maximize buyer awareness of their products, services and benefits.
- Nationwide, pizza is the 5th most often referenced heading in the Yellow Pages with 452 million references annually.
- 23% of the people actively shopping for pizza use the Yellow Pages.
- 36% of the people who use the heading have not yet made a purchase decision, and 97% of them follow their reference with a purchase.
- Nationwide, the average Yellow Pages large Display Ad measured for Pizza generates on an annual basis:
- 3,340 telephone calls
- 2,558 sales
- $44,000 in sales revenue
- $2 in revenue for every $1 invested in Yellow Pages advertising
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories