Ad Facts - Food & Beverage - Grocers - Retail
The grocery industry typically generates $415 billion in revenues annually and experiences slightly more than 2% growth per year. However, with exceptionally tight profit margins the norm in this industry, even small shifts in market share can have a large impact on the bottom line. The realities of this competitive marketplace point to the importance for retail grocers to have a strong advertising presence in The Business Link Directory, in order to maximize buyer awareness of their market presence.
- Nationwide, the Grocers-Retail heading is referenced 96 million times annually.
- 27% of consumers using the heading haven't yet made a buying decision and 90% of them follow their reference with a purchase.
- 18% of heading users who make a purchase are first-time customers of that business.
- The one-year value of a new customer to a grocer is estimated to be in excess of $3,300 per year.
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories