Ad Facts - Financial Services - Tax Return Preparation
Tax return preparation is a rapidly growing industry with revenues of $3 billion annually. Currently there are approximately 8,500 establishments nationwide offering tax preparation services, but that number continues to grow at nearly 5% per year. So to stand out in the crowd, your tax preparation business needs the high profile advertising visibility of a Yellow Pages ad-it's where 21% of people looking for a Tax Return Preparer turn. With the Business Link Directory, you can make sure you get the biggest bang for your advertising dollar, so when people are looking for a Tax Return Preparer, you're the one they find.
- Yellow Pages is the leading media used by those looking for a Tax Return Preparer.
- Nationwide, this heading is referenced 21 million times each year, and references are increasing 3% a year.
- 26% of the people referring to the Tax Return Preparer heading have not yet made a purchase decision, and 82% of them follow up their reference with an appointment.
- 50% of people who look under the Tax Return Preparer heading and then make an appointment are first-time customers of the Preparer they choose. It's a great way to attract new clients!
- Of the people looking for a Tax Return Preparer in the Yellow Pages:
- 85% are looking for personal reasons
- 15% are looking for business reasons
- The average expenditure with a Tax Return Preparer by people using the Yellow Pages is $166.
- Nationwide, the average Yellow Pages large Display Ad measured for a Tax Return Preparer generates annually:
- --400 phone calls
- --250 sales
- --$42,000 in sales revenue
- --$5 in sales for each $1 you spend on Yellow Pages advertising!
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories