Ad Facts - Financial Services - Banks
The banking industry is changing quickly. Through consolidation and mergers, the total number of banks is shrinking. Today most of the top 50 banks offer online banking and electronic bill payment. More and more customers expect Internet access to their accounts. All of these factors point to the need for Banks to build a strong advertising presence in the Business Link Directory.
- Nationwide, the Yellow Pages Banks heading gets referenced 219 million times a year, 80% of the time for personal use.
- The average Yellow Pages user accounts for transactions worth $6,473.
- The number one reason people look up Banks in the Yellow Pages is to check branch location information (18%); followed by seeking a new checking account (14%) and basic account information (8%).
- 38% of people who open an account after using the Yellow Pages are new customers of that bank.
- Nationwide, the average large Yellow Pages Display Ad measured for Banks generates on an annual basis:
- 2,700 phone calls
- 1,000 sales
- $393,000 in interest revenue (yields $388 @ 6% interest)
- $32 in sales for each $1 you spend on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories