Ad Facts - Financial Services - Accountants
My, how things have changed! With all the new technology out there, there's a decrease in demand for traditional auditing services. Nowadays, people want one-stop shopping: sure, they still need you to help them out at tax time: but what about advice on those technology investments, and long-range financial planning? The accounting industry is growing at a rate of 10%-11% per year - and competition from non-CPA firms and technology is growing, too. But one thing hasn't changed: the Yellow Pages are still the place people look when they need an Accountant. These factors point to the importance for Accountants to have a strong advertising presence in the Business Link Directory, in order to maximize consumer awareness of their services and specialties.
- Yellow Pages is the leading media source used when people need information to help choose an Accountant.
- Nationwide, this is the 85th most often referenced heading with 32 million annual references.
- 89% of heading users follow up their reference with a phone call, and 71% of those calls turn into sales.
- 39% of directory users are first-time customers of the Accountant they select.
- Of the people who look for an Accountant in the Yellow Pages:
- 36% are looking for personal reasons
- 64% are looking for business reasons
- Households with an income of $40,000 or more account for half the usage of this heading.
- Nationwide, the average Yellow Pages large Display Ad measured for Accountants generates annually:
- --272 calls
- --160 sales
- --$53,000 in sales revenue
- --$6 in sales for each $1 you spend on Yellow Pages advertising!
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Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories