Ad Facts - Business to Business - Signs
There are approximately 4,500 sign stores in the U.S. Collectively they employ more than 67,800 people and generate nearly $5.5 billion annually. A Yellow Pages ad is an attention-getting sign that attract customers and help you acquire your share of the market-it's where 35% of people looking for Signs turn. With a strong advertising presence in The Business Link Directory, you can maximize customer awareness of your selection, service, and expertise.
- Yellow Pages is the leading media used by those looking for a Sign company.
- Nationwide, this heading receives 17 million references annually.
- 74% of people shopping in the Yellow Pages have not yet made a purchase decision and nearly all (93%) of them follow up their reference with a purchase.
- The average expenditure on Signs by people using the Yellow Pages is $261.
- Of the people looking for Signs in the Yellow Pages:
- 83% are looking for business reasons.
- 17% are looking for personal reasons.
- Nationwide, the average Yellow Pages large Display Ad measured for Signs generates annually:
- --610 phone calls
- --360 sales
- --$95,000 in sales revenue
- --$7 in sales for each $1 you spend on Yellow Pages advertising
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories