Ad Facts - Business to Business - Office Furniture & Equipment
Office furniture is a $10 billion industry. Consolidation and the aggressive expansion of large chains has changed the nature of competition in the industry-making it more tightly competitive than ever. In addition, online sales of office supplies and equipment is an area of rapid growth. How do you keep up with a dynamic business like this? Easy-be in all the places your customers go for answers, like the Yellow Pages. With a strong advertising presence in The Business Link Directory, you can maximize customer awareness of your office furniture and equipment selection, service, and expertise.
- 22% of all people actively shopping for office furniture and equipment head straight for the Yellow Pages.
- 90% of people who look for office furniture or equipment in the Yellow Pages follow up their reference with a phone call, and 42% of those calls are converted to sales.
- The average purchase after referencing this heading is $554.
- Nationwide, the average Yellow Pages large Display Ad measured for Office Furniture and Equipment generates annually:
- --630 calls
- --220 sales
- --$122,000 in sales revenue
- --$7 in sales for each $1 spent on Yellow Pages advertising
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories