Ad Facts - Automotive - Auto Parts/Supplies New
With today's original equipment parts built to last as long as 100,000 miles, sales of new parts and supplies have been dramatically affected. What's a dealer like yourself to do? First, you can make sure you get the biggest bang for your advertising dollar, so when those car owners do go looking for parts, you're the one they find.
- 38% of people in the active parts-buying mode look in the Yellow Pages-it's the leading media used by people looking for auto parts.
- That's 450 million references each year.
- 71% of consumers using the heading haven't yet made a buying decision and nearly all of them follow their reference with a purchase.
- The average purchase after referencing this heading is $191.
- Males are 5 times as likely as females to use this heading
- Nationwide, the average large Yellow Page Display Ad measured for New Parts and Supplies generates on an annual basis:
- 3,085 phone calls
- 902 sales
- $170,000 in sales revenue
- $10 in sales for each $1 you spend on Yellow Pages advertising!
- 3,085 phone calls
Questions or interested in advertising?
Sources for above statistics: DexOnline.com
The call counts, sales, revenue, and return on investment claims contained herein are based on statistical averages and are not a predictor or guarantee of similar results that an individual advertiser may receive through advertising in The Business Link directories